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The Complete Guide to On-Page SEO

On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website. This is where you have full control over the changes you make to improve your site’s performance in the search engine results pages (SERPs). Using them correctly can help boost your visibility on search engine results pages.

Meta tags

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Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others. But in most cases, the closer your keyword is to the front of your title tag, the better.

Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.

Google is Getting Smarter. Is Your Content Keeping Up?

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Addressing these factors can significantly improve your site’s visibility and user engagement. Expertise emphasizes your qualifications or skill level in the area you’re writing about. This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation. Image formatting plays a significant role in making your site mobile-friendly.

First on our list of on-page SEO activities is integrating relevant keywords into your pages. SEO is not about finding one keyword and stuffing it everywhere possible. Yet, it is a common practice to pick one focus keyword and use it in the main on-page elements such as title tag, headings, text and anchor texts. If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant. Prices for on-page SEO services depend on several factors, including your SEO agency, SEO strategy, and more. On average, on-page SEO services cost $1500 to $5000 per month.

  • Don’t forget to test the quality of your schema markup with a schema tester.
  • If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order.
  • Don’t forget that with mobile-first indexing, Google is looking at your web “via the mobile device”.
  • Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data.
  • You can do this by making guest posts on high-authority sites or paying someone to do this for you.

Write SEO-Friendly Product Descriptions

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Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy. Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned.

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Plus, if you already have run a site, you can also identify what works and what doesn’t in your specific case. Using this information, you can start developing an effective SEO strategy. The right SEO strategy for a website can help you solve those issues. Further, it’ll prevent you from the chaos caused by inefficient resource management, uncontrolled working processes, and making your competitors’ mistakes.

Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year. When anyone clicks on your hyperlinked byline, they’ll be taken to a page SEO Anomaly listing all your articles. You have the option to add a longer bio that will appear there.