From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas. After trying many SEO tools like Ubersuggest and Semrush, we went with Ahrefs for our entire SEO and outreach team. Getting instant in-depth insights exponentially increased our team’s productivity.
Besides these pages, adding social proof to your site can also be a great SEO tip to increase your trustworthiness. Links to your social media accounts and testimonials and reviews from clients, customers, or users are ideal. Meta descriptions do not affect your SEO when it comes to rankings.
You can also identify and leverage low-hanging-fruit topics to discuss related to your industry. In this scenario, you should go beyond the average historical SEO update and give it a full refresh. You can do this by updating out-of-date information and statistics, incorporating new sections for added depth, and adding quotes or original data to give the post more referral traffic.
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What’s Driving the Future of SEO?
That was a lot of information but at this point, you should be knowledgeable enough about SEO to create a clear plan about what to do next. You should also understand what guidelines to follow to get picked up more by Google searches. What you often find is people linking to pages or posts on your site. If possible, you want to make sure the right sources are linking to the right pages.
Learn the skills of the top 1% SEOs
The goal is to create a network of local connections that can amplify your reach, credibility, and trust. Another example could be a local hardware store or plumber creating, publishing, and sharing “how to” videos on their website, YouTube, and GBP centered around local weather conditions. Local stories about neighbors can be of real interest to residents of a community and can initiate conversations about the business both online and off.
First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results. Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website.
Welcome to The New Google SEO Guide!
- Even if we managed to rank on the first page, our click-through rates would probably be lower because this is such a competitive term.
- Work your keyword naturally into your opening, rather than simply stuffing it into your first paragraph for SEO’s sake.
- We already touched on this, but it’s not just total links you’re after.
- The best content is that which applies to a user regardless of the phase of the funnel they’re in.
Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement. Search engine marketing (SEM) promotes a business through unpaid or SEO Anomaly paid results on search engines, often both. SEO involves making your site more appealing to both users and search engines. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.